Frequently Asked Questions

Straight answers about AI rights, identity, and RSL.
Clear and transparent for creators, estates, and representatives.

No. These tools solve different problems. ProRata tracks usage and revenue. C2PA verifies authenticity. Spawning offers dataset opt outs. Creative Commons provides licenses.

None of them set AI permissions, consent, likeness rules, or machine readable licensing terms. RSL is the only system that lets creators and estates declare what AI can and cannot do before use happens.

Estates are one of the groups RSL is built for. RSL publishes the rules you already enforce in a machine readable format so AI systems cannot ignore them.

This strengthens your legal position and protects the artist's legacy without changing how you operate.

It requires almost none. Once policies are set, your RSL file is created once, updated only when your rules change, and is automatically read by AI systems.

RSL is insurance for the future. AI generated songs, performances, and likenesses are increasing rapidly.

RSL gives you a future proof way to prevent unauthorized use and protect identity as AI evolves.

These organizations protect your music rights. RSL protects your AI rights.

PROs do not cover AI training, cloning, voice models, synthetic performances, or identity protection. No existing music organization covers AI rights.

No, but not because they are incapable and not because they do not care. AI rights require a technical system that none of them have.

Publishers, managers, agents, unions, PROs, and labels all operate through human processes such as:

Human processes

  • Human contracts
  • PDFs
  • Emails
  • Phone calls
  • Negotiations

AI systems do not operate in that world. They only understand:

What AI understands

  • Metadata
  • Tags
  • Machine readable rules
  • Structured signals

Human contracts cannot protect you from AI models.

AI cannot read your publishing deal, your SAG contract, your PRO information, or your manager's emails. It cannot interpret your intentions or your boundaries from those documents.

But AI can read RSL.

RSL is the missing technical layer that connects your human agreements to the AI world. It is the only system that publishes AI permissions for all creative catalogs in a format AI systems can recognize and follow.

It protects writers, artists, actors, musicians, performers, estates, podcasters, narrators, voice artists, public figures, and anyone whose identity or work can be replicated by AI.

AI can read the text of your contract, but it does not obey it. It can summarize it and extract wording, but that is interpretation, not enforcement.

AI models do not treat your contract as a license, a permission file, a binding rule, a training restriction, or a rights signal. AI can read Harry Potter too. That does not mean it is licensed.

Contracts are private, not machine readable, not tied to your content, and not visible to AI systems unless you upload them.

Even if you upload one, it is not an official rights notice or a global signal seen by every model. Contracts are written for humans.

RSL is written for machines.

RSL creates a public, machine readable rights file attached to your content that AI systems can actually follow.

Yes. RSL is fully compatible with SAG-AFTRA membership.

RSL protects your voice, likeness, image, and identity in a machine readable way, while SAG-AFTRA protects those same rights through contracts and union rules.

RSL does not conflict with your union agreements. It simply gives AI systems a clear signal of what you personally allow or do not allow.

No. RSL is for all creators including writers, journalists, producers, podcasters, filmmakers, illustrators, designers, comedians, influencers, photographers, and estates.

If you make anything creative, AI can copy it unless you tell it not to. RSL gives you a universal way to say yes or no.

They each serve a different purpose, and none of them replace unions, PROs, agencies, managers, or labels.

RSL The Standard

The technical rule set. It defines the machine readable format that tells AI systems what is allowed. Open and free for anyone to use.

RSL Media

The registry. It lets creators, estates, representatives, and individuals publish their AI permissions using the RSL Standard. No membership or collective is required.

RSL Collective

Optional group support. It exists only for creators and categories that do not already have organized representation around AI issues. It fills gaps without replacing any existing guilds or industry structures.

In simple terms

  • The Standard = the rules.
  • RSL Media = where the rules are posted.
  • RSL Collective = optional guidance for people who need it.

Universal's deals protect Universal's rights, not your personal rights.

Universal cannot license your voice, likeness, identity, style, or personal consent. RSL protects the parts of you that labels do not and cannot.

Yes. RSL only sets your AI permissions. It does not affect ownership, publishing, splits, or royalties. Universal may control the master.

You control your AI permissions. RSL simply publishes the rules you set in a machine readable format that AI systems can actually follow. Your identity rights always remain yours. RSL never takes control.

Because they licensed a catalog, not you. Your voice, likeness, and consent remain yours.

RSL publishes your personal boundaries in a format AI can understand. By using RSL now, creators help establish the norms and expectations that courts, companies, and lawmakers later adopt.

Here is what matters. Universal can license the masters they own. They cannot license your voice, likeness, identity, personality, style, or future consent. These rights are human rights, not label rights, and they stay with you no matter who you signed with. RSL is where you publicly set the boundaries Universal cannot set for you.

Why using RSL now matters. Every major creative rights shift started before laws existed. Copyright began before copyright law. Performance royalties began before PROs. SoundExchange began before digital radio rules. Content ID existed before DMCA updates. Creative Commons existed before courts recognized it.

Standards come first. Laws follow.

RSL works the same way. When creators and estates publish their AI permissions through RSL, it becomes normal, expected, industry practice, evidence for courts, the baseline for legislation, and a clear signal AI companies must respect.

This is how industries evolve. Creators act first, and the law builds on the foundation they create.